In 2017, I had the pleasure of attending and speaking in Iceland at a addiction conference for their national addiction treatment program, SÁÁ. The occasion was a celebration of their 40th Anniversary. Sáá provides compassionate on person-centered, on demand treatment for the population of the entire country. I have visited the center twice and always leave thinking "the people of Iceland have done it right!" Here is a brief clip of my impressions. My belief in what they do remains to this day.